⛔ Merch Pause — Why This Matters More

We’ve paused most of our merch for now — not because we don’t love it, but because something more important needed our attention.

When life gets heavy, the things that matter aren’t shirts or hats.

They’re answers.

If something unexpected happened tomorrow, would the people you love know where to find the information they need — or would they be forced to guess?

• Passwords, Accounts, Insurance, Contacts & decisions someone would suddenly have to make under pressure.

That realization hit us personally.

So instead of releasing more merch, we chose to focus on something practical — something that actually helps in real life.

We’re still offering our SmileCards and a small selection of time-limited calendars — because encouragement always matters.

But right now, this matters more.

Because clarity beats clutter. And responsibility lasts longer than merch.